Scenarios: Frames of Possibilities and Plausibilities

Scenarios: Frames of Possibilities and Plausibilities

Key Terms

  • Scenarios
  • Scenario Planning
  • Futures
  • Intuitive Logics method
  • Shell
  • GBN
  • Oxford Scenarios Program
  • Predetermined Elements
  • Critical Uncertainty
  • Weak Signals
  • SRI International (Stanford Research Institute)
  • RAND Corporation
  • Hudson Institute
  • DNI US MoD
  • UK MoD
  • Scenario Quadrant
  • Multiple Scenarios
  • Bounded Rationality
  • Cognitive Biases
  • Frames
  • Availability Bias
  • Overconfidence
  • Anchoring
  • Volatile, Uncertain, Complex, and Ambiguous (VUCA)

Key Concepts

Source: UNDP FORESIGHT: THE MANUAL Page 11

Black swans

Rare and discontinuous events that are unprecedented, unexpected and have major effects. They are often inappropriately rationalised after the fact with the benefit of hindsight, but this tendency to see coherence can obscure future threats.

Cognitive bias

A pattern of deviation in judgment that influences the way information is received, processed, retained or called. Cognitive biases influence how inferences, judgements and predictions are drawn.

Cognitive dissonance

The mental stress or discomfort one experiences when confronted with new information or views that contradicts existing values or beliefs. Because humans strive for internal consistency, individuals tend to reduce cognitive dissonance by denying or devaluing new information and views, or rationalising their own values and beliefs.

Complexity

Complex systems are non-linear and diverse networks made up of multiple interconnected elements. Cause and effect relationships within the system are not easily discernable or predictable. Historical extrapolation is futile for predicting emergence (new patterns and behaviours) in complex systems.

Cross-‐cutting issues

Issues or challenges that affect more than a single interest area, institution or stakeholder, and that need to be addressed from all points of view. A Whole-of-Government or Networked approach is useful for addressing cross-cutting issues.

Design thinking

An end-user centred approach to problem-solving that places the final experience at the heart of developing solutions. Following an iterative approach, the rapid prototyping component of design thinking allows for quick adaptation in uncertain environments and continual improvement.

Experimentation and prototyping

Experimentation is a process that seeks to test and validate competing hypotheses. Prototyping refers to creating models or sketches to test ideas and spot problems. Experimentation and prototyping are effective ways to navigate and test hypotheses and ideas in complex or rapidly changing environments.

Interdependence

A relationship of mutual reliance between two or more factors within a system such that changes in one area affect the other(s). 

Path dependency

Describes the inclination to stick to past practice despite the availability of newer, more efficient practices as a result of cognitive biases such as risk aversion, or concerns over sunk costs. Designing contingency plans with ample space for flexibility can reduce the constraints of path dependency.

Resilience

A system’s ability to cope with and recover from shocks or disruptions, either by returning to the status quo or by transforming itself to adapt to the new reality. Resilient systems view change as inevitable and failure as opportunities to learn from. Social cohesion, trust in government and national pride can be indicators of resilience.

Retrospective coherence

The act of assigning coherence in hindsight in order to make sense of what is happening. Practicing retrospective coherence presents the danger of making decisions for the future based on the lessons of history that may not apply in similar situations.

Signposts

Milestone markers between a given future and the present day that aid visualisation by breaking up the path to the future into manageable blocks of time. They can help to gauge the extent to which a particular scenario has materialised, and can be events, thresholds or trends and patterns.

Systems thinking

An analytical problem solving approach that looks at a system as a whole rather than in isolation, and that considers the interactions between various elements. The big-picture overview helps decision makers see linkages across different sections within the system and can foster collaboration and shared understanding within an organisation. Systems thinking also helps policymakers identify cause-effect relationships and how they might manifest in the larger system.

Unknown unknowns

Issues and situations in organisations that have yet to surface and which are blind spots for planners who are unaware that they do not know about them.

Whole-‐of-‐Government (WG)

A ‘joined-up’ or networked approach to governance that represents a shift from vertical to horizontal decision-making, and which is built on inter-agency collaboration and collective problem-solving. Whole-of-government involves a process of identifying, analysing and managing wide-ranging and cross-cutting issues.

Wicked problems

Large and intractable issues and challenges that have no immediate or obvious solutions and whose causes and influencing factors are not easily determined. Wicked problems are characterised by many agents interacting with each other in often mystifying ways, and involve multiple stakeholders operating with different perspectives and goals. 

Purpose of Scenarios

Source: Does the intuitive logics method – and its recent enhancements – produce “effective” scenarios?

Van der Heijden [15] argues that there is a confusing assortment of reasons as to why one should engage in scenarios. He advocates the importance of clearly identifying the purpose of undertaking scenario work — in order to make the appropriate selection of scenario methodology. Van der Heijden argues that “purpose” can be divided along two dimensions; the first dimension is to establish the extent of the scenario work i.e. whether the scenario work is to be a one-off project, or part of on an on-going scenario-based planning process. The second dimension is that of the primary aim of the scenario work, this being either to raise questions, or to answer them — and thus aid decision making.

The combination of these two dimensions results in four purposes of scenario work, namely:

• Sense-making: a one-off ‘exploratory question-raising scenario project’;
• Developing strategy: a one-off ‘decision-making scenario project’;
• Anticipation: an ‘on-going exploratory scenario activity’; and
• Action-based organizational learning: an ‘on-going decision-making activity’.

Van der Heijden continues by suggesting that these four purposes represent a hierarchy of interconnected aims serving the ultimate goal of “strategic success” in which organizational learning is the “overarching broad organisational skill” achieved when the scenario work is an on-going decision-making activity [15, page 162].

Benefits of Scenarios

Source: Does the intuitive logics method – and its recent enhancements – produce “effective” scenarios?

The (mainly practitioner-based) literature contains many testimonials as to the use and organizational benefits of scenarios, which we group under the following headings:

3.1. Enhanced perception


Scenario techniques reportedly enhance corporate and individual perception as they provide a framework for managers to understand and evaluate trends and events as they happen [16], and managers involved in scenario exercises supposedly become better observers of the business environment, more attuned to discerning changes [17]. Porter [18] suggests that scenarios help managers to make explicit their implicit assumptions about the future, and to think beyond the confines of conventional wisdom. This, combined with the fact that scenarios often challenge conventional wisdom and complacency by shifting the “perceptual anchors” from which people view the future, reduces the likelihood of managers and organizations making big mistakes in the future and/or of being caught unaware [19,20].


3.2. A structure for dealing with uncertainty


Scenarios provide a structure for thinking aimed at attacking complexity by allowing managers to deal more openly and explicitly with acknowledged uncertainty [21,16], to arrive at a deeper understanding of what is significant, and to identify what needs to be dealt with – and what is transient and can be ignored [11,22]. Bunn and Salo [23] suggest that, by emphasizing that there are a range of possible futures rather than a single-point future, scenarios reduce the bias for underestimating uncertainties. This is echoed by Docherty and McKiernan [24] who state that “the greatest contribution of scenario planning lies in its active engagement of actors in its process and its power to enable them to think about complexity and uncertainty in external contexts, and then how they might shape the external environment to their own strategic ends” (p. 10).


3.3. Integration of corporate planning functions


Scenario techniques provide a good middle ground between relying on informal and intuitive techniques, and being bound by the methodological constraints of more formal, quantitative techniques. As a result, a greater variety of information and wider company participation can be incorporated into the forecasting and planning process when scenario planning is used [16]. Other authors [25,26] add that scenarios are also able to combine topical intelligence and structure seemingly disparate environmental factors into a useful framework for decision making in a way that no other planning models can.


3.4. A communications tool


According to Allen [21], the communications qualities of scenarios are overwhelming as they provide a rational and non-threatening framework for discussion, even with those outside of the organization [27]. Durance and Godet [28] state that scenarios are also an effective means of rallying employees and communicating strategy across the organization. Bezhold [29] suggests that the scenarios can be used as a marketing and educational campaign throughout the organization. Ringland [25] adds that, by sharing its scenarios with the outside world, an organization can provide the context for dialog with its stakeholders — enabling it to influence its external environment. An added benefit [30] is that the collegiality which usually emerges in a scenario planning exercise does not evaporate once the scenario exercise is complete. Van der Heijden [15,31] reports that Royal Dutch Shell’s scenarios emerged as a powerful management tool by which senior management was able to influence decision-making at all levels throughout the organization, without becoming directly involved in the process or minutiae of the subsequent, scenario-based, evaluation of decisions. This was achieved by making the scenarios the context for key strategic decisions — thus uniting the geographically dispersed, disparate, and decentralized business units in developing a common strategy [28].


3.5. Organizational learning


Although scenario planning was initially understood as a tool for “thinking the unthinkable” [32], a body of literature has subsequently developed around the value of scenarios in terms of individual and organizational learning [11]. This is because scenario exercises ostensibly provide a politically-safe team learning environment and a rich learning process that stimulates creativity [11,15,33–37]. As models of future business environments, scenarios provide a vehicle for pseudo-experimentation in terms of formulating strategic options and then examining the consequences of these options in a range of future environments [15,30,31,38]. By having to articulate their assumptions in a scenario exercise, managers can identify inconsistencies in their own thinking and that of their colleagues in a non-threatening environment [25,37]. At the same time, the necessity in scenario work to undertake detailed analysis of environmental driving forces and their causal relationships, forces individuals to examine their perceptions, stretch their mental models and to develop a shared view of uncertainty [15,31]. All of the foregoing leads to an increased confidence in decision-making [16] and moves the organization towards becoming, what has been termed, a “learning organization” [15].

Based upon our consideration of the above purposes and benefits of the use of scenario methods, we distil from the literature three main objectives of the application of scenario approaches, as follows:


1) Enhancing understanding: of the causal processes, connections and logical sequences underlying events — thus uncovering how a future state of the world may unfold;


2) Challenging conventional thinking: to reframe perceptions and change the mindsets of those within organizations; and


3) Improving decision making: to inform strategy development.

Support for this conclusion also comes from the work of Varum and Melo who, after undertaking a comprehensive bibliometric analysis of the literature on scenario planning, argued that there is a consensus in the literature on three benefits of using scenarios, namely an “improvement of the learning process, improvement of the decision-making process, and identification of new issues and problems” [2, page.362].


Our three objectives are interlinked in that: firstly, understanding the connections, causal processes and logical sequences which determine how events may unfold to create different futures, will challenge conventional thinking and will also prove of benefit in improving organizational decision making and strategy; secondly, challenging conventional thinking, reframing perceptions and changing mind-sets should result in collective organizational learning; and, thirdly, collective organization learning should enhance organizational decision making and strategy — which in turn should enhance collective organizational learning.

Types of Scenarios

Source: An uncertain future, deep uncertainty, scenarios, robustness and adaptation: How do they fit together?

  • Predictive
    • Trend
    • Whatif
  • Explorative
    • Framed
    • Unframed
  • Normative
    • Preserving
    • Transformational

Types of Uncertainty

Source: Nine lives of uncertainty in decision-making: strategies for dealing with uncertainty in environmental governance

Source: A Scenario-based Approach to Strategic Planning – Integrating Planning and Process Perspective of Strategy

Multiple Frames of Changes in Contextual Environment on the Transcational Environment

Source: Using Scenario Planning to Reshape Strategy

Source: Multiple Scenario Development: Its Conceptual and Behavioral Foundation

Source: Multiple Scenario Development: Its Conceptual and Behavioral Foundation

Source: Multiple Scenario Development: Its Conceptual and Behavioral Foundation

Institutions and Methods of Scenario Planning

  • Shell/GBN Intuitive Logics Method
  • Oxford Scenario Planning Approach
  • La Prospective / M Godet
  • Rand Corporation
  • SRI International
  • GBN/Monitor/Deloitte/Center for Long View/Market Sensing and Scenario Planning

Source: Plausibility and probability in scenario planning

Source: The current state of scenario development: an overview of techniques

Research Journals and Authors on Scenario Planning

Source: SCENARIOS IN BUSINESS AND MANAGEMENT: THE CURRENT STOCK AND RESEARCH OPPORTUNITIES

Source: SCENARIOS IN BUSINESS AND MANAGEMENT: THE CURRENT STOCK AND RESEARCH OPPORTUNITIES

Source: SCENARIOS IN BUSINESS AND MANAGEMENT: THE CURRENT STOCK AND RESEARCH OPPORTUNITIES

Source: SCENARIOS IN BUSINESS AND MANAGEMENT: THE CURRENT STOCK AND RESEARCH OPPORTUNITIES

Scenarios Application

  • Business
  • Non Profit Org
  • Philanthropic
  • Public Sector
  • Arts and Culture
  • Governance
  • National Security
  • Transnational Issues

My Related Posts

Shell Oil’s Scenarios: Strategic Foresight and Scenario Planning for the Future

Water | Food | Energy | Nexus: Mega Trends and Scenarios for the Future

Global Trends, Scenarios, and Futures: For Foresight and Strategic Management

On Anticipation: Going Beyond Forecasts and Scenarios

Art of Long View: Future, Uncertainty and Scenario Planning

Narrative, Rhetoric and Possible Worlds

What are Problem Structuring Methods?

Drama Theory: Acting Strategically

Frames in Interaction

Frames, Communication, and Public Policymaking

Frames, Framing and Reframing

Dialogs and Dialectics

Strategy | Strategic Management | Strategic Planning | Strategic Thinking

Key Sources of Research:

Augmenting the intuitive logics scenario planning method for a more comprehensive analysis of causation

James Derbyshire a,∗, George Wright b

a Centre for Enterprise and Economic Development Research, Middlesex University, UK 

b Strathclyde Business School, University of Strathclyde, UK

International Journal of Forecasting 33 (2017) 254–266

Does the intuitive logics method – and its recent enhancements – produce “effective” scenarios?

GeorgeWrighta

RonBradfieldb

GeorgeCairnsca

Warwick Business School, Scarman Road, Coventry, CV4 7AL, UK

bStrathclyde Business School, Abu Dhabi, United Arab Emirates

cSchool of Management, RMIT University, Melbourne, VIC 3000, Australia

Received 30 August 2012, Accepted 2 September 2012, Available online 29 September 2012.

Technological Forecasting and Social Change
Volume 80, Issue 4, May 2013, Pages 631-642

The origins and evolution of scenario techniques in long range business planning

RonBradfielda

GeorgeWrightb1

GeorgeBurta2

GeorgeCairnsb3

KeesVan Der Heijdena4

aUniversity of Strathclyde, Graduate School of Business, 199 Cathedral Street, Glasgow G4 0QU, UK

bUniversity of Durham, Durham Business School, Mill Hill Lane, Durham DH1 3LB, UK

Available online 24 May 2005.

Futures
Volume 37, Issue 8, October 2005, Pages 795-812

How plausibility-based scenario practices are grappling with complexity to appreciate and address 21st century challenges

AngelaWilkinsona

RolandKupersbc

DianaMangalagiude

aFutures Programme, Smith School of Enterprise and the Environment, Oxford University, Hayes House, 75 George Street, Oxford OX1 2BQ, UK

bTHNK, Haarlemmerweg 8a, 1014 BE Amsterdam, The Netherlands

cSmith School of Enterprise and the Environment, Oxford University, UK

dReims Management School, Reims, France

eSmith School of Enterprise and the Environment, Oxford University, Hayes House, 75 George Street, Oxford OX1 2BQ, UK

Received 19 December 2011, Revised 28 September 2012, Accepted 1 October 2012, Available online 27 December 2012.

Technological Forecasting and Social Change
Volume 80, Issue 4, May 2013, Pages 699-710

Scenarios and early warnings as dynamic capabilities to frame managerial attention

RafaelRamírezac

RikuÖstermanb

DanielGrönquistc

aSaïd Business School, University of Oxford, Park End Street, Oxford, OX1 1HP, UK

bItäpaja Ltd., Urakkatie 10-12 A 2, 00680 Helsinki, Finland

cNormannPartners AB, Engelbrektsgatan 9-11, SE-114 32 Stockholm, Sweden

Received 4 November 2011, Revised 21 October 2012, Accepted 24 October 2012, Available online 19 November 2012.

Technological Forecasting and Social Change
Volume 80, Issue 4, May 2013, Pages 825-838

Rethinking the 2 × 2 scenario method: Grid or frames?

RafaelRamireza1

AngelaWilkinsonab1

aSaid Business School, Oxford, UK

bSmith School of Enterprise and Environment, Oxford, UK

Received 19 March 2013, Revised 9 October 2013, Accepted 17 October 2013, Available online 22 November 2013.

Technological Forecasting and Social Change
Volume 86, July 2014, Pages 254-264

Integrating organizational networks, weak signals, strategic radars and scenario planning

Paul J.H.Schoemaker

George S.Day

Scott A.Snyder

Wharton School, University of Pennsylvania, Philadelphia, PA, USA

Received 18 December 2011, Revised 7 October 2012, Accepted 9 October 2012, Available online 20 December 2012.

Technological Forecasting and Social Change
Volume 80, Issue 4, May 2013, Pages 815-824

Extensional versus intuitive reasoning: the conjunctive fallacy in probability judgment.

Tversky, A., & Kahneman, D. (1983).

Psychological Review, 90, 293–315.

Scenarios and Forecasting: Two Perspectives

KeesVan Der Heijden

Received 1 December 1998, Accepted 1 January 1999, Available online 6 October 2000.

Technological Forecasting and Social Change
Volume 65, Issue 1, September 2000, Pages 31-36

Directions in scenario planning literature – A review of the past decades

Celeste Amorim

VarumCarlaMelo

Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal

Available online 18 November 2009.

Futures
Volume 42, Issue 4, May 2010, Pages 355-369

Decision making and planning under low levels of predictability: Enhancing the scenario method

GeorgeWrighta

PaulGoodwinb1

aDurham Business School, University of Durham, Mill Hill lane, Durham City, DH1 3lB, United Kingdom

bSchool of Management, University of Bath, Bath, BA2 7AY, United Kingdom

Available online 5 June 2009.

International Journal of Forecasting
Volume 25, Issue 4, October–December 2009, Pages 813-825

Living in the Futures

Harvard Business Review May 2013

https://hbr.org/2013/05/living-in-the-futures

Strategic reframing : the Oxford scenario planning approach

Rafael RamírezAngela Wilkinson

Oxford, UK : Oxford University Press, 2016.

Strategic Foresight Primer

Angela Wilkinson

Evolving practices in environmental scenarios: a new scenario typology

Angela Wilkinson and Esther Eidinow

James Martin Institute, Said Business School, University of Oxford, Park End Street, Oxford OX1 1HP, UK

Received 10 March 2008
Accepted for publication 20 August 2008 Published 15 December 2008
Online at stacks.iop.org/ERL/3/045017

2008 Environ. Res. Lett. 045017

https://iopscience.iop.org/article/10.1088/1748-9326/3/4/045017/pdf

HOW SCENARIOS BECAME CORPORATE STRATEGIES: ALTERNATIVE FUTURES AND UNCERTAINTY
IN STRATEGIC MANAGEMENT

Bretton Fosbrook

A Dissertation submitted to
The Faculty of Graduate Studies
in
Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy

Graduate Program in Science and Technology Studies York University
Toronto, Ontario

December 2017

Uncertainty, Decision Science, and Policy Making: A Manifesto for a Research Agenda.

David Tucket, Antoine Mandel, Diana Mangalagiu, Allen Abramson, Jochen Hinkel, et al..

Critical Review: A Journal of Politics and Society, Taylor and Francis 2015, 27 (2), pp.213 – 242.

10.1080/08913811.2015.1037078 . hal-02057279

Scenarios Practices: In Search of Theory

Angela Wilkinson University of Oxford UK

Journal of Futures Studies, February 2009, 13(3): 107 – 114

Towards a relational concept of uncertainty: Incorporating the human dimension

Brugnach, M.1; A. Dewulf 2; C. Pahl-Wostl 1 and T. Taillieu 3

1. Universität Osnabrück, Germany
2. Wageningen University, The Netherlands
3. Katholieke Universiteit Leuven, Belgium
Contact author: Marcela Brugnach, mbrugnac@usf.uos.de

Ambiguity: the challenge of knowing and deciding together

M. Brugnach a,*, H. Ingram b,c

a Faculty of Engineering Technology, University of Twente, The Netherlands 

b Southwest Center, University of Arizona, United States
c School of Social Ecology, University of California Irvine, United States

environmental science & policy 15 (2012) 60–71

Toward a relational concept of uncertainty: about knowing too little, knowing too differently, and accepting not to know. 

Brugnach, M., A. Dewulf, C. Pahl-Wostl, and T. Taillieu.

2008.

Ecology and Society13(2): 30. [online]

URL: http://www.ecologyandsociety.org/vol13/iss2/art30/

http://www.ecologyandsociety.org/vol13/iss2/art30/

Policy Analysis: A Systematic Approach to Supporting Policymaking in the Public Sector

WARREN E. WALKERa,b,*
a RAND Europe, Leiden, Netherlands
b Delft University of Technology, Delft, Netherlands

JOURNAL OF MULTI-CRITERIA DECISION ANALYSIS

 JMultiCritDecisAnal9: 11–27 (2000)

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.201.3202&rep=rep1&type=pdf

Integrated management of natural resources: dealing with ambiguous issues, multiple actors and diverging frames

A. Dewulf*, M. Craps*, R. Bouwen*, T. Taillieu* and C. Pahl-Wostl**

*Center for Organizational and Personnel Psychology, Katholieke Universiteit Leuven, Tiensestraat 102, 3000 Leuven, Belgium (E-mail: art.dewulf@psy.kuleuven.ac.be, marc.craps@psy.kuleuven.ac.be,rene.bouwen@psy.kuleuven.ac.be, tharsi.taillieu@psy.kuleuven.ac.be)
**Institute of Environmental Systems Research, University of Osnabru ̈ck, Albrechtstrasse 28, Osnabru ̈ck, Germany (E-mail: pahl@usf.uni-osnabrueck.de)

More is not always better: Coping with ambiguity in natural resources management

M. Brugnach a, b, *, A. Dewulf c, H.J. Henriksen d, P. van der Keur d

a Faculty of Engineering Technology, University of Twente, The Netherlands
b Institute for Environmental Systems Research, University of Osnabrück, Germany c Public Administration and Policy Group, Wageningen University, The Netherlands d Geological Survey of Denmark and Greenland, Denmark

Journal of Environmental Management xxx (2010) 1e7

ORGANIZATIONAL CHANGE AND MANAGERIAL SENSEMAKING: WORKING THROUGH PARADOX

LOTTE S. LU ̈ SCHER Clavis Consultancy

MARIANNE W. LEWIS University of Cincinnati

Academy of Management Journal 2008, Vol. 51, No. 2, 221–240.

Sustainable Development: Mapping Different Approaches

Bill Hopwood, Mary Mellor, Geoff O’Brien Sustainable Cities Research Institute
6 North Street East,
University of Northumbria,

Newcastle on Tyne, NE1 8ST
Tel: 0191 227-3500 Fax: 0191 227-3066

E-mails:
Bill Hopwood: william.hopwood@unn.ac.uk

Sustainable Development, 13. pp. 38-52. ISSN 0968-0802

Published by: Wiley-Blackwell
URL: http://dx.doi.org/10.1002/sd.244 <http://dx.doi.org/10.1002/sd.244&gt;

Click to access Mapping_Sustainable_Development.pdf

The Environmental Goffman: Toward an Environmental Sociology of Everyday Life

BRADLEY H. BREWSTER

Gaylord Nelson Institute of Environmental Studies, University of Wisconsin, Madison, Wisconsin, USA

MICHAEL MAYERFELD BELL

Department of Community & Environmental Sociology, University of Wisconsin, Madison, Wisconsin, USA

Society and Natural Resources, 23:45–57 Copyright # 2010 Taylor & Francis Group, LLC ISSN: 0894-1920 print=1521-0723 online
DOI: 10.1080/08941920802653505

An uncertain future, deep uncertainty, scenarios, robustness and adaptation: How do they fit together?

H.R. Maier a, *, J.H.A. Guillaume b, H. van Delden a, c, G.A. Riddell a, M. Haasnoot d, e, J.H. Kwakkel e

a School of Civil, Environmental and Mining Engineering, The University of Adelaide, Adelaide SA 5005, Australia b Water & Development Research Group (WDRG), Aalto University, Tietotie 1E, Espoo 02150, Finland
c Research Institute for Knowledge Systems, Hertogsingel 11B, 6211 NC Maastricht, The Netherlands
d Deltares, Fresh Water Department, Delft, The Netherlands

e Delft University of Technology, Faculty of Technology Policy and Management, Delft, The Netherlands

Environmental Modelling & Software

http://dx.doi.org/10.1016/j.envsoft.2016.03.014

https://ojs.unbc.ca/index.php/design/article/viewFile/1723/1324

Towards a user’s guide to scenarios – a report on scenario types and scenario techniques

Lena Borjeson1, Mattias Hojer1, Karl-Henrik Dreborg1,3, Tomas Ekvall2, Goran Finnveden1,3

Environmental strategies research – fms, Department of Urban studies, Royal Institute of Technology, Stockholm

Department of Energy and Environment, Chalmers University of Technology, Gothenburg.

Swedish Defence Research Agency (FOI), Stockholm

https://www.osti.gov/etdeweb/servlets/purl/20688312

The current state of scenario development: an overview of techniques

Peter Bishop, Andy Hines and Terry Collins

foresight, Vol. 9 Iss: 1 pp. 5 – 25 2007

Identification and classification of uncertainties in the application of environmental models

J.J. Warmink a, *, J.A.E.B. Janssen a, b, M.J. Booij a, M.S. Krol a

a Department of Water Engineering and Management, Faculty of Engineering Technology, University of Twente, P.O. Box 217, 7500 AE Enschede, the Netherlands b Waterboard Rijn and IJssel, P.O. Box 148, 7000 AC Doetinchem, the Netherlands

Environmental Modelling & Software 25 (2010) 1518e1527

Wicked Problems: Implications for Public Policy and Management

Brian W. Head1 and John Alford2,3

Administration & Society 2015, Vol. 47(6) 711–739

DOI: 10.1177/0095399713481601

ORGANIZATIONS AS RHETORIC: KNOWLEDGE-INTENSIVE FIRMS AND THE STRUGGLE WITH AMBIGUITY

MATSALVESSON Universityof Gothenburg

Journal of Management Studies: 30:6 November 1993 0022-2380

https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-6486.1993.tb00476.x

Forty years of wicked problems literature: forging closer links to policy studies,

Brian W. Head (2019)

Policy and Society, 38:2, 180-197, DOI: 10.1080/14494035.2018.1488797

https://doi.org/10.1080/14494035.2018.1488797

Uncovering the origin of ambiguity in nature-inclusive flood infrastructure projects

Ronald E. van den Hoek 1Marcela Brugnach 1Jan P. M. Mulder 1,2 and Arjen Y. Hoekstra 1

Ecology and Society 19(2): 51. http://dx.doi.org/10.5751/ES-06416-190251

Coping with Complexity, Uncertainty and Ambiguity in Risk Governance: A Synthesis

Ortwin Renn, Andreas Klinke, Marjolein van Asselt

AMBIO (2011) 40:231–246
DOI 10.1007/s13280-010-0134-0

Risk frames and multiple ways of knowing: Coping with ambiguity in oil spill risk governance in the Norwegian Barents Sea

Tuuli Parviainena,⁎, Annukka Lehikoinenb, Sakari Kuikkaa, P.ivi Haapasaaria

a University of Helsinki, Finland, Ecosystems and Environment Research Programme, Faculty of Biological and Environmental Sciences, P.O Box 65, Viikinkaari 1, FI-

00014 Helsinki Finland

b University of Helsinki, Finland, Ecosystems and Environment Research Programme, Faculty of Biological and Environmental Sciences, Kotka Maritime Research Center,

Keskuskatu 10, FI-48100 Kotka, Finland

https://doi.org/10.1016/j.envsci.2019.04.009

Environmental Science & Policy

Volume 98, August 2019, Pages 95-111

https://www.sciencedirect.com/science/article/pii/S146290111930022X

Nine lives of uncertainty in decision-making: strategies for dealing with uncertainty in environmental governance

Art Dewulf and Robbert Biesbroek

Public Administration and Policy group, Wageningen University and Research, Netherlands

POLICY AND SOCIETY
2018, VOL. 37, NO. 4, 441–458 https://doi.org/10.1080/14494035.2018.1504484

https://www.tandfonline.com/doi/pdf/10.1080/14494035.2018.1504484

Coping with Uncertainty in River Management: Challenges and Ways Forward

J. J. Warmink1 & M. Brugnach1 & J. Vinke-de Kruijf2 & R. M. J. Schielen1,3 & D. C. M. Augustijn1

Received: 1 March 2017 / Accepted: 21 June 2017 /

Water Resour Manage (2017) 31:4587–4600 DOI 10.1007/s11269-017-1767-6

The Implications of Complexity for Integrated Resources Management

C. Pahl-Wostl

Institute of Environmental Systems Research, University of Osnabrück, Germany

Click to access Keynote_Pahl.pdf

A relational approach to deal with ambiguity in multi-actor governance for sustainability

M. Craps1 & M. F. Brugnach2

1Centre for Economics and Corporate Sustainability,
KU Leuven, Belgium
2Faculty of Engineering Technology, University of Twente, The Netherlands

WIT Transactions on Ecology and The Environment, Vol 199, © 2015 WIT Press www.witpress.com, ISSN 1743-3541 (on-line)
doi:10.2495/RAV150201

Futures Studies: Theories and Methods

Sohail Inayatullah

https://www.bbvaopenmind.com/en/articles/futures-studies-theories-and-methods/

Scenario thinking and usage among development actors

William Robert Avis

University of Birmingham 18 October 2017

Methods of Future and Scenario Analysis

Overview, assessment, and selection criteria

Hannah Kosow Robert Gaßner

DIE Research Project “Development Policy: Questions for the Future”

Bonn 2008

German Development Institute

SCENARIO PLANNING FOR STRATEGIC REGIONAL TRANSPORTATION PLANNING

Christopher Zegras1, Joseph Sussman2, Christopher Conklin3 Forthcoming (March 2004) in

ASCE Journal of Urban Planning and Development

How Scenario Planning Influences Strategic Decisions

A recent study sheds light on how the use of scenario planning affects executives’ strategic choices.

Shardul Phadnis, Chris Caplice, and Yossi Sheffi

May 27, 2016 MIT Sloan Management Review

https://sloanreview.mit.edu/article/how-scenario-planning-influences-strategic-decisions/

How to Make Sense of Weak Signals

There’s no sense in denying it: interpreting weak signals into useful decision making takes time and focus. These three stages can help you see the periphery—and act on it—much more clearly.

Paul J.H. Schoemaker and George S. Day

April 01, 2009

https://sloanreview.mit.edu/article/how-to-make-sense-of-weak-signals/

A Review of Scenario Planning Literature

T Chermack et al

Using Scenario Planning to Reshape Strategy

Rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty. A new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios.

Rafael Ramírez, Steve Churchhouse, Alejandra Palermo, and Jonas Hoffmann

June 13, 2017

Sloan Management Review

https://sloanreview.mit.edu/article/using-scenario-planning-to-reshape-strategy/

Scenario Planning: A Tool for Strategic Thinking

Paul J.H. Schoemaker

SLOAN MANAGEMENT REVIEW/WINTER 1995

Chapter 10
The Learning Dimension of Adaptive Capacity: Untangling the Multi-level Connections

Alan Diduck

Adaptive Capacity and Environmental Governance

Derek Armitage l Ryan Plummer Editors

Using Trends and Scenarios as Tools for Strategy Development

Shaping the Future of Your Enterprise

by Ulf Pillkahn

ISBN 978-3-89578-304-3

Risk frames and multiple ways of knowing: Coping with ambiguity in oil spill risk governance in the Norwegian Barents Sea

Tuuli Parviainena,⁎, Annukka Lehikoinenb, Sakari Kuikkaa, P.ivi Haapasaaria

a University of Helsinki, Finland, Ecosystems and Environment Research Programme, Faculty of Biological and Environmental Sciences, P.O Box 65, Viikinkaari 1, FI-00014 Helsinki Finland

b University of Helsinki, Finland, Ecosystems and Environment Research Programme, Faculty of Biological and Environmental Sciences, Kotka Maritime Research Center, Keskuskatu 10, FI-48100 Kotka, Finland

Environmental Science and Policy 98 (2019) 95–111

How Issues Get Framed and Reframed When Different Communities Meet: A Multi-level Analysis of a Collaborative Soil Conservation Initiative in the Ecuadorian Andes

ART DEWULF1*, MARC CRAPS1 and GERD DERCON2

1Centre for Organizational and Personnel Psychology, Katholieke Universiteit, Leuven, Belgium

2International Institute of Tropical Agriculture (IITA), Ibidan, Nigeria

Journal of Community & Applied Social Psychology

J. Community Appl. Soc. Psychol., 14: 177–192 (2004)

Defining Uncertainty

A Conceptual Basis for Uncertainty Management in Model-Based Decision Support

W.E. WALKER1, P. HARREMO€EES2, J. ROTMANS3, J.P. VAN DER SLUIJS5, M.B.A. VAN ASSELT4, P. JANSSEN6 AND M.P. KRAYER VON KRAUSS2

1Faculty of Technology, Policy and Management, Delft University of Technology, The Netherlands,

2Environment & Resources DTU, Technical University of Denmark, Denmark,

3International Centre for Integrative Studies (ICIS), Maastricht University, The Netherlands,

4Faculty of Arts and Culture, Maastricht University, The Netherlands,

5Copernicus Institute for Sustainable Development and Innovations, Utrecht University, The Netherlands, and

6Netherlands Environmental Assessment Agency, National Institute of Public Health and the Environment (RIVM), The Netherlands

Integrated Assessment

2003, Vol. 00, No. 0, pp. 000–000

1389-5176/03/0000-000

A Structured Approach to Strategic Decisions

Reducing errors in judgment requires a disciplined process.

Daniel Kahneman, Dan Lovallo, and Olivier Sibony

MIT Sloan Management Review

March 04, 2019

https://sloanreview.mit.edu/article/a-structured-approach-to-strategic-decisions/

A move toward scenario analysis

William R.Huss

Chronotopes of foresight: Models of time‐space in probabilistic, possibilistic and constructivist futures

Ilkka Tuomi

1Meaning Processing Ltd, Helsinki, Finland

2Stellenbosch Institute for Advanced Study (STIAS), Wallenberg Research Centre at Stellenbosch University, Stellenbosch, South Africa

Received:21November2018 |  Revised:15January2019 |  Accepted:15January2019

DOI: 10.1002/ffo2.11

https://onlinelibrary.wiley.com/doi/full/10.1002/ffo2.11

A Scenario-based Approach to Strategic Planning
– Integrating Planning and Process Perspective of Strategy

Prof. Dr. Torsten Wulf, Philip Meißner and Dr. Stephan Stubner

2010

Click to access ap-no-6-scenario-based-approach-to-strategic-planning.pdf

The 4 Whys of Scenario Thinking

M Brain

About the Kearney-Oxford Scenarios Programme

AT Kearney

https://www.kearney.com/web/atkearney-oxford-scenarios-programme/scenarios-programme

Scenarios in the strategy process: a framework of affordances and constraints

Victor Tiberius

Tiberius European Journal of Futures Research (2019) 7:7 https://doi.org/10.1186/s40309-019-0160-5

Objectivity and a comparison of methodological scenario approaches for climate change research

Elisabeth A. Lloyd · Vanessa J. Schweizer

Synthese (2014) 191:2049–2088 DOI 10.1007/s11229-013-0353-6

https://link.springer.com/article/10.1007/s11229-013-0353-6

Cross-impact balances:
A system-theoretical approach to cross-impact analysis

Wolfgang Weimer-Jehle T,1
University of Stuttgart, Institute for Social Sciences V, Research Unit Risk and Sustainability, Seidenstr. 36,

70174 Stuttgart, Germany

Technological Forecasting & Social Change 73 (2006) 334–361

ScenarioWizard 4.3. Constructing Consistent Scenarios Using Cross-Impact Balance Analysis.

Manual.

Wolfgang Weimer-Jehle

https://docplayer.net/81069764-Scenariowizard-4-3-constructing-consistent-scenarios-using-cross-impact-balance-analysis-manual-wolfgang-weimer-jehle.html

Improving environmental change research with systematic techniques for qualitative scenarios

Vanessa Jine Schweizer and Elmar Kriegler

2012 Environ. Res. Lett. 044011

https://iopscience.iop.org/article/10.1088/1748-9326/7/4/044011/meta

Systematic construction of global socioeconomic pathways using internally consistent element combinations

DOI:10.1007/s10584-013-0908-z

Vanessa Jine Schweizer

Brian C. O’Neill

The current state of scenario development: An overview of techniques

DOI:10.1108/14636680710727516

Peter Bishop

Andy Hines

Terry Collins

https://www.researchgate.net/publication/228623754_The_current_state_of_scenario_development_An_overview_of_techniques

Should Probabilities Be Used with Scenarios?

Stephen M. Millett Futuring Associates LLC USA

Plausibility and probability in scenario planning

DOI:10.1108/FS-08-2012-0061

Rafael Ramirez

Cynthia Selin

https://www.researchgate.net/publication/263366784_Plausibility_and_probability_in_scenario_planning

Click to access ACCEPTED_Plausibility_and_Probability_in_Scenario_Planning_March_24_2013.pdf

Scenario development without probabilities — focusing on the most important scenario

Volker Grienitz & Michael Hausicke & André-Marcel Schmidt

Eur J Futures Res (2014) 15:27

DOI 10.1007/s40309-013-0027-0

Foundations of Scenario Planning: The Story of Pierre Wack

By Thomas J Chermack

2017

ROLE OF SCENARIO PLANNING AND PROBABILITIES
IN ECONOMIC DECISION PROBLEMS – LITERATURE REVIEW AND NEW CONCLUSIONS

Helena GASPARS-WIELOCH page1image38230256*

Department of Operations Research, Faculty of Informatics and Electronic Economy, Poznan University of Economics and Business, Al. Niepodleglosci 10, 61-875, Poznań, Poland

*E-mail: helena.gaspars@ue.poznan.pl

https://doi.org/10.3846/cibmee.2019.011

http://cibmee.vgtu.lt/index.php/verslas/2019/paper/viewFile/422/123

Overcoming obstacles to effective scenario planning

McKinsey on Finance Number 55, Summer 2015

https://www.mckinsey.com/~/media/McKinsey/dotcom/client_service/Corporate%20Finance/MoF/Issue%2055/MoF55_Overcoming_obstacles_to_effective_scenario_planning.ashx

Increasing the effectiveness of participatory scenario development through codesign

Marissa F. McBride 1Kathleen F. Lambert 2Emily S. Huff 3Kathleen A. Theoharides 4Patrick Field 5 and Jonathan R. Thompson 1

1Harvard Forest, Harvard University, Petersham, Massachusetts, 2Harvard Forest, Harvard University and Science Policy Exchange, Petersham, Massachusetts, 3Michigan State University, Department of Forestry, East Lansing, Michigan, 4Climate and Global Warming Solutions, Executive Office of Energy and Environmental Affairs, Boston, Massachusetts, 5Consensus Building Institute, Cambridge, Massachusetts

 E&S HOME > VOL. 22, NO. 3 > Art. 16

https://www.ecologyandsociety.org/vol22/iss3/art16/

Scenarios in business and management: The current stock and research opportunities

Victor Tiberius a,⁎, Caroline Siglow a, Javier Sendra-García b

a University of Potsdam, Faculty of Economics and Social Sciences, Potsdam, Germany

b Universidad Complutense de Madrid, Madrid, Spain

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7467075/

Plotting Your Scenarios

Jay Ogilvy and Peter Schwartz

GBN

PROBABILISTIC APPROACHES: SCENARIO ANALYSIS, DECISION TREES AND SIMULATIONS

Click to access probabilistic.pdf

Navigating Uncertain Times
A Scenario Planning Toolkit for the Arts & Culture Sector

Literature Review

Multiple Scenario Development: Its Conceptual and Behavioral Foundation

DOI:10.1002/smj.4250140304

Paul Schoemaker

https://www.researchgate.net/publication/220041993_Multiple_Scenario_Development_Its_Conceptual_and_Behavioral_Foundation

FORESIGHT: THE MANUAL

UNDP

UNDP Global Centre for Public Service Excellence (GCPSE) 

Foresight as a Strategic Long-Term Planning Tool for Developing Countries

UNDP

UNDP Global Centre for Public Service Excellence (GCPSE) 

https://www.undp.org/publications/foresight-strategic-long-term-planning-tool-developing-countries

Plausibility indications in future scenarios

Wiek, A., Withycombe Keeler, L., Schweizer, V. and Lang, D.J. (2013)

Int. J. Foresight and Innovation Policy, Vol. 9, Nos. 2/3/4, 2013

Plausibility and probability in scenario planning

Rafael Ramirez and Cynthia Selin

Foresight · March 2014

DOI: 10.1108/FS-08-2012-0061

Integrating organizational networks, weak signals, strategic radars and scenario planning

Paul J.H. Schoemaker ⁎, George S. Day, Scott A. Snyder Wharton School, University of Pennsylvania, Philadelphia, PA, USA

Technological Forecasting & Social Change 80 (2013) 815–824

The current state of scenario development: an overview of techniques

Peter Bishop, Andy Hines and Terry Collins

Foresight · February 2007

DOI: 10.1108/14636680710727516

Chronotopes of foresight: Models of time‐space in probabilistic, possibilistic and constructivist futures

Ilkka Tuomi1,2

Futures Foresight Sci. 2019;1:e11.
https://doi.org/10.1002/ffo2.11

Using Trends and Scenarios as Tools for Strategy Development

Shaping the Future of Your Enterprise

by Ulf Pillkahn

Book

An Analysis and Categorization of Scenario Planning Scholarship from 1995-2016

Thomas J. Chermack Colorado State University USA

DOI:10.6531/JFS.201806.22(4).0004

Journal of Futures Studies, June 2018, 22(4): 45–60

https://jfsdigital.org/articles-and-essays/2018-2/vol-22-no-4-june-2018/an-analysis-and-categorization-of-scenario-planning-scholarship-from-1995-2016/

A review of scenario planning

https://www.semanticscholar.org/paper/A-review-of-scenario-planning-Amer-Daim/ad450aaf200096756634e84549da77c20963ae6a

Scenario analysis to support decision making in addressing wicked problems: pitfalls and potential

Innovation, Dynamic Capabilities and Leadership

Paul J.H. Schoemaker, Sohvi Leih, David J. Teece March 23, 2018

Scenario planning with a sociological eye: Augmenting the intuitive logics approach to understanding the Future of Scotland and the UK

Professor R. Bradley MacKay a,⁎, Dr. Veselina Stoyanova b

a The Gateway, North Haugh, School of Management, University of St Andrews, St Andrews, Scotland KY16 9RJ, UK

b Strathclyde Business School, University of Strathclyde, 199 Cathedral Street, Glasgow, Scotland G4 0QU, UK

Technological Forecasting & Social Change 124 (2017) 88–100

https://www.sciencedirect.com/science/article/pii/S0040162516302451

Scenarios in business and management: The current stock and research opportunities

Victor Tiberius a,⁎, Caroline Siglow a, Javier Sendra-García b 

University of Potsdam, Faculty of Economics and Social Sciences, Potsdam, Germany

Universidad Complutense de Madrid, Madrid, Spain

Journal of Business Research 121 (2020) 235–242

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7467075/

How plausibility-based scenario practices are grappling with complexity to appreciate and address 21st century challenges

AngelaWilkinsona

RolandKupersbc

DianaMangalagiude

aFutures Programme, Smith School of Enterprise and the Environment, Oxford University, Hayes House, 75 George Street, Oxford OX1 2BQ, UK

bTHNK, Haarlemmerweg 8a, 1014 BE Amsterdam, The Netherlands

cSmith School of Enterprise and the Environment, Oxford University, UK

dReims Management School, Reims, France

eSmith School of Enterprise and the Environment, Oxford University, Hayes House, 75 George Street, Oxford OX1 2BQ, UK

Technological Forecasting and Social Change

Volume 80, Issue 4, May 2013, Pages 699-710

Special Issue: Scenario Method: Current developments in theory and practice

Edited by George Wright, George Cairns, Ron Bradfield

Volume 80, Issue 4, 

Pages 561-838 (May 2013)

https://www.sciencedirect.com/science/article/abs/pii/S0040162512002971

Scenario methodology: New developments in theory and practice Introduction to the Special Issue

George Wright a,⁎, George Cairns b, Ron Bradfield c

a Warwick Business School, Coventry, UK
b RMIT University, Melbourne, Australia
c Strathclyde Business School, Glasgow, UK

Technological Forecasting & Social Change xxx (2013) xxx–xxx

Scanning the Periphery

by 

HBR 2005

Scenario Planning Literature

Recent Articles

Bouhalleb, Arafet and Ali Smida, “Scenario Planning: An investigation of the construct and its measurements,” Wiley Online Library, February 9, 2018

Favato, Giampiero, “Embedding real options in scenario planning: A new methodological approach,” June 17, 2016

Gray, Jane, “Ofgem targets “flexible” scenario planning,” Network, October 12, 2016

Gray, Michael, “Scottish business scenario planning’ for independence over Brexit, minister confirms,” October 14, 2016

Hartung, Adam “The No. 1 Lesson from Hurricane Matthew and Brexit: Scenario Planning is Crucial,” October 7, 2016

Lang, Trudi, and Rafael Ramirez, “Building new social capital with scenario planning,” Technological Forecasting and Social Change, Science Direct, July 8, 2017

Phadnis, Shardul, “How Scenario Planning Influences Strategic Decisions,” MIT Sloan Management Review, Summer 2016

Powch, Andrew, “Overcoming Uncertainty with the Aid of Scenario Planning,” Industry Week, October 17, 2017

Raford, Noah, “Online foresight platforms: Evidence for their impact on scenario planning and strategic foresight,” Elsevier, August 2015

Ramírez, R., & Selin, C., “Plausibility and probability in scenario planning,” Foresight, 16(1), 54-74, March 4, 2014

Ramirez, Rafael, Sheve Churchhouse, Alejandra Palermo, and Jonas Hoffman, Using Scenario Planning to Reshape StrategyMIT Sloan Management Review, June 13, 2017

Ramirez, Rafael, “How scenario planning makes strategy more robust,” Oxford Answers, January 28, 2020

Schoemaker, PJH, Scenario planning: A Tool for Strategic Thinking, MIT Sloan Management Review, 1995

Schwarze, Margaret and Lauren J. Taylor, “Managing Uncertainty—Harnessing the Power of Scenario Planning,” The New England Journal of Medicine, July 20, 2017  

Wilkinson, A. and Kupers, R. “Living in the Futures,” Harvard Business Review, May 2013

Wilkinson, A. and Ramirez, R. “2010 Canaries in the Mind,” Journal of Future Studies

Books

Cairns, George and George Wright, Scenario Thinking: Preparing Your Organization for the Future in an Unpredictable World, Palgrave Macmillan, 2nd ed., 2018 

Harris, Jared D. and Michael J. Lenox, The Strategist’s Toolkit, Darden Business Publishing, 2013

Laudicina, Paul, World Out of Balance: Navigating Global Risks to Seize Competitive Advantage, McGraw Hill, 2005

Ramirez, Rafael and Angela Wilkinson, Strategic Reframing: The Oxford Scenario Planning Approach, Oxford University Press, May 24, 2016

Ramirez, Rafael, John W. Selsky and Kees van der Heijden, Business Planning for Turbulent Times: New Methods for Applying Scenarios, earthscan, 2010

Schwartz, Peter, The Art of the Long View: Planning for the Future in an Uncertain World, Crown Business Publishing, 1996

Van Der Heijden, Kees, Scenarios: The Art of Strategic Conversation, John Wiley and Sons Ltd., 2010

Wade, Woody, Scenario Planning: A Field Guide to the Future, John Wiley and Sons, Inc., 2012


Have question or additional suggestions? Please contact Terry Toland

Global Trends, Scenarios, and Futures: For Foresight and Strategic Management

Global Trends, Scenarios, and Futures: For Foresight and Strategic Management

There are a few Institutions which do general long term trends and scenario analysis.

  • US DNI NIC
  • Atlantic Council
  • UK MOD
  • Shell International
  • HP
  • EY
  • WEF

There are many institutions both public and private which do issue or industry specific scenarios, trends, and futures analysis.

  • Water
  • Food
  • Energy
  • Climate Change
  • Globalization
  • Urbanization
  • Governance
  • Security
  • Technology
  • Demographic
  • Industry specific
  • Nationalism
  • Protectionism
  • Healthcare
  • Human Development

Why do Scenarios?

Its a way to internalize an organization’s external environment. By doing so, managers and leaders can future-proof their strategy.

Image Source: If only we knew. With scenario planning, we do. Here’s how to prepare better for the next crisis

Image Source: Global Business Network

Image Source: WHY THE SOCIAL SECTOR NEEDS SCENARIO PLANNING NOW

Image Source: Megatrends 2020 and beyond /EY Mega Trends

The article below was published in MIT Sloan Review.

The World in 2030: Nine Megatrends to Watch

Where will we be in 2030? 

I don’t usually play the futurist game — I’m more of a “presentist,” looking at the data we have right now on fast-moving megatrends that shape the world today. But a client asked me to paint a picture of what the big trends tell us about 2030. And I’d say we do have some strong indications of where we could be in 11 years. 

The directions we go and choices we make will have enormous impacts on our lives, careers, businesses, and the world. Here are my predictions of how nine important trends will evolve by 2030 — listed in order roughly from nearly certain to very likely to hard to say

Nine Global Trends on the Horizon

Demographics: There will be about 1 billion more of us, and we will live longer. The world should reach 8.5 billion people by 2030, up from 7.3 billion in 2015. The fastest growing demographic will be the elderly, with the population of people over 65 years old at 1 billion by 2030. Most of those new billion will be in the middle class economically, as the percentage of citizens in dire poverty continues to drop (a rare sustainability win). Even as the middle swells, however, the percentage of all new wealth accruing to the very top of the pyramid will continue to be a major, and destabilizing, issue. That said, the other megatrends, especially climate change, could slow or change the outcomes here.

Urbanization: Two-thirds of us will live in cities. The urbanization of our populations will increase, creating more megacities as well as small- and medium-size metropolises. Countervailing forces will include a rising cost of living in the most desirable cities. The effects will include the need for more big buildings with better management technologies (big data and AI that makes buildings much more efficient), and we will need more food moved in from where we grow it to where we eat it — or rapidly expand urban agriculture.

Transparency: Our world will become even more open — and less private.It’s hard to imagine that the trend to track everything will be going anywhere but in one direction: a radically more open world. The amount of information collected on every person, product, and organization will grow exponentially, and the pressure to share that information — with customers and consumers in particular — will expand. The tools to analyze information will be well-developed and will make some decision-making easier; for instance, it will be easier to choose products with the lowest carbon footprints, highest wages for employees, and fewest toxic ingredients. But all these tools will shatter privacy in the process.

Privacy Policy

Climate Crisis: The climate will continue to change quickly and feature regular, extreme weather everywhere. Yes, there’s still uncertainty about how everything will play out exactly, but not about whether the climate is changing dramatically and dangerously. Significant inertia in both atmospheric and economic/human systems allows for a more confident prediction of what will happen in just 11 years. The Intergovernmental Panel on Climate Change (IPCC) has made clear how critical it is to radically alter the path of carbon emissions to hold the world to 1.5 degrees Celsius of warming. But that’s not likely to happen with current levels of commitment in global governments: The important Paris climate accord of 2015, in theory, agrees to hold warming to 2 degrees Celsius. But in practice, what countries have committed to so far will only hold us to no more than 3 degrees of warming. By 2030, we are very likely to already be at or approaching the 1.5 mark. 

The results of climate change will be unrelenting. Many highly populated coastal areas will be in consistent trouble, as sea levels rise. The natural world will be much less rich, with drastic to catastrophic declines in populations of many species and major to total losses of ecosystems like coral. Droughts and floods will stress global breadbasket regions and shift where we grow major crops. The Arctic will be ice-free in the summer (this will allow ships to move freely in this region, which is technically good for shorter supply chains but a Pyrrhic victory at best). Between seas, heat, and shifts in water availability, mass migrations will likely have begun. By 2030, we will have much better clarity on how bad the coming decades after that point will be. We will know whether the melting of the major ice sheets will be literally inundating most coastal cities, and if we’re truly approaching an “Uninhabitable Earth” in our lifetimes. 

Resource Pressures: We will be forced to more aggressively confront resource constraints. To keep volumes of major commodities (such as metals) in line with economic growth, we will need to more quickly embrace circular models: sourcing much less from virgin materials, using recycled content and remanufactured products, and generally rethinking the material economy. Water will be a stressed resource, and it seems likely that many cities will be constantly in a state of water shortage. We will need more investment in water tech and desalination to help. 

Clean Tech: The transformation of our grid, our roadways, and our buildings to zero-carbon technology will be surprisingly far along. Here’s some good news: Due to continuing drops in the cost of clean technologies, renewable energy is dramatically on the rise, making up more than half the global new power capacity every year since 2015. By 2030, effectively no new additions of generating capacity will come from fossil-fuel-based technologies.Electric vehicles will be a large part of the transportation equation: While estimates about the share of EVs on the road by 2030 range from the teens to nearly 100% (assuming early retirement of internal combustion engines), nearly all sales of new vehicles will be EVs. This will be driven by dramatic reductions in the cost of batteries and strict legislation banning fossil-fuel engines. We will also see an explosion of data-driven technologies that make buildings, the grid, roadways, and water systems substantially more efficient.

Technology Shifts: The internet of things will have won the day, and every new device will be connected. Proponents of the “singularity” have long projected that by around 2030, affordable AI will achieve human levels of intelligence. AI and machine learning will plan much of our lives and make us more efficient, well beyond choosing driving routes to optimize traffic. Technology will manipulate us even more than it does today — Russian interference in U.S. elections may look quaint. AI will create some new kinds of jobs but will also nearly eliminate entire segments of work, from truck and taxi drivers to some high-skill jobs such as paralegals and engineers.

Global Policy: There’s an open question about how we’ll get important things done. I’m thinking specifically about whether global governments and institutions will be working in sync to aggressively fight climate change and resource pressures, and tackle vast inequality and poverty — or whether it will be every region and ethnic group for itself. Predicting politics is nearly impossible, and it’s hard to imagine how global policy action on climate and other megatrends will play out. The Paris Agreement was a monumental start, but countries, most notably the U.S., have lately retreated from global cooperation in general. Trade wars and tariffs are all the rage in 2019. It seems likely that, even more than today, it will be up to business to play a major role in driving sustainability.

Populism: The rise of nationalism and radicalism may increase … or it won’t. Even less certain than policy is the support, or lack thereof, of the mass of people for different philosophies of governing. In recent years, populists have been elected or consolidated power in countries as varied as the U.S., Brazil, and Hungary. And yet, in recent weeks, citizens in countries like Turkey, Algeria, and Sudan have pushed back on autocracy. Will that trend continue?

How Should Business Prepare?

Laying out strategies for companies to navigate this likely future world is a book-length conversation. But let me suggest a few themes of action to consider:

  • Engage everyone in the sphere of the business world on climate. A dangerously changing climate is the biggest threat humanity has ever faced. But it’s not all set in stone … yet. Companies have an economic incentive and moral responsibility to work hard to reduce the damage as much as possible. Engage employees (stamp out climate denial), talk to consumers and customers about climate issues through your products, and change internal rules on corporate finance to make investment decisions with flexible hurdle rates that favor pro-climate spending. Most importantly, use influence and lobbying power to demand, at all levels of government, an escalating public price on carbon — and publicly admonish industry lobbying groups that don’t.
  • Consider the human aspect of business more. As new technologies sweep through society and business, the change will be jarring. Those changes and pressures are part of why people are turning to populist leaders who promise solutions. Business leaders should think through what these big shifts mean for the people that make up our companies, value chains, and communities.
  • Embrace transparency. To be blunt, you don’t have a choice. Each successive generation will expect more openness from the companies they buy from and work for. 
  • Listen to the next generation. By 2030, the leading edge of millennials will be nearing 50, and they and Gen Z will make up the vast majority of the workforce. Listen to them now about their priorities and values. 

Predicting the future means projecting forward from what’s already happening, while throwing in expected inertia in human and natural systems. It can give us an impressionistic picture of the world of the future. Our choices matter a great deal, as individuals and through our organizations and institutions. Business, in particular, will play a large role in where the world goes. Employees, customers, and even investors increasingly demand that the role of business be a positive one. 

Look, we could all just wait and see where these historic waves take us. But I prefer that we all work proactively to ensure that a better, thriving future is the one we choose.

About the Author

Andrew Winston is founder of Winston Eco-Strategies and an adviser to multinationals on how they can navigate humanity’s biggest challenges and profit from solving them. He is the coauthor of the international best seller Green to Gold and the author of the popular book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World. He tweets @andrewwinston.

a database of reports globally published by many institutions.

Global Trends and Future Scenarios

IDB InterAmerican Development Bank

Key Institutions doing Global Scenarios, Trends, and Futures analysis

Shell Scenarios

https://www.shell.com/energy-and-innovation/the-energy-future/scenarios.html

HP Mega Trends

https://hpmegatrends.com

World Economic Forum

Global Risks Report

https://www.weforum.org/reports/the-global-risks-report-2020

US DNI NIC Global Trends

Paradox of Progress

https://www.dni.gov/index.php/global-trends-home

https://www.dni.gov/index.php/digital-extras/previous-reports

Atlantic Council

Global Risks 2035 Update

Decline or New Renaissance?

Mathew J. Burrows 2019

UK MOD Global Strategic Trends
EY Mega Trends

Megatrends 2020 and beyond

https://www.ey.com/en_gl/megatrends

OECD

The Long View: Scenarios for the world economy to 2060

http://www.oecd.org/economy/growth/scenarios-for-the-world-economy-to-2060.htm

EU Parliament
World Bank

The Future is Now: Scenarios to 2025 and Beyond

J. Warren Evans

https://elibrary.worldbank.org/doi/full/10.1596/978-1-4648-0307-9_ch4

International Monetary Fund

World Economic Outlook

https://www.imf.org/en/Publications/WEO

World Resources Institute

https://www.wri.org/publication/which-world-scenarios-21st-century

United Nations

McKinsey Global Institute

MGI in 2019

Highlights of our research this year

https://www.mckinsey.com/~/media/McKinsey/Featured%20Insights/Innovation/Ten%20highlights%20from%20our%202019%20research/MGI-in-2019-A-compendium-of-our-research-this-year-vF.ashx

McKinsey and Company

The Use and Abuse of Scenarios

https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-use-and-abuse-of-scenarios

McKinsey Special Collections
Trends and global forces

https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Strategy%20and%20Corporate%20Finance/Our%20Insights/Strategy%20and%20corporate%20finance%20special%20collection/Final%20PDFs/McKinsey-Special-Collections_Trends-and-global-forces.ashx

Shifting tides: Global economic scenarios for 2015–25

https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/shifting-tides-global-economic-scenarios-for-2015-25

Boston Consulting Group BCG

Have you future Proofed your strategy?

APRIL 17, 2020 By Alan InyHans KuipersEnrique Rueda-Sabater, and Christian Haakonsen

https://www.bcg.com/publications/2020/four-scenarios-assess-business-resilience

International Food Policy Research Institute IFPRI

Global food projections to 2020 

emerging trends and alternative futures

https://www.ifpri.org/publication/global-food-projections-2020

World Energy Council

WORLD ENERGY SCENARIOS: COMPOSING ENERGY FUTURES TO 2050

https://www.worldenergy.org/publications/entry/world-energy-scenarios-composing-energy-futures-to-2050

EPRI Electric Power Research Institute

A Perspective on the Future of Energy: Scenarios, Trends, and Global Points of View

Millienium Project

THE MILLENNIUM PROJECT

The Institute for the Future

My Related Posts

Shell Oil’s Scenarios: Strategic Foresight and Scenario Planning for the Future

Strategy | Strategic Management | Strategic Planning | Strategic Thinking

Art of Long View: Future, Uncertainty and Scenario Planning

On Anticipation: Going Beyond Forecasts and Scenarios

HP’s Megatrends

Clock of the Long Now: Time and Responsibility

History of Operations Research

Profiles in Operations Research

Jay W. Forrester and System Dynamics

Water | Food | Energy | Nexus: Mega Trends and Scenarios for the Future

Short term Thinking in Investment Decisions of Businesses and Financial Markets

The Origins and History of Management Consulting

Multilevel Approach to Research in Organizations

Hierarchical Planning: Integration of Strategy, Planning, Scheduling, and Execution

Networks and Hierarchies

Hierarchy Theory in Biology, Ecology and Evolution

Systems Biology: Biological Networks, Network Motifs, Switches and Oscillators

Growth and Form in Nature: Power Laws and Fractals

Shapes and Patterns in Nature

Systems View of Life: A Synthesis by Fritjof Capra

Multiplex Financial Networks

Boundaries and Networks

Key Sources of Research

Future Population Growth

by Max Roser

Our World in Data

This article was first published in 2014. It was last revised in November 2019.

https://ourworldindata.org/future-population-growth

Future Studies

Wikipedia

https://en.wikipedia.org/wiki/Futures_studies

Global Foresight 2050 – Six global scenarios and implications for the forest sector 

AUTHORS: Sten Nilsson, Fredrik Ingemarson
PUBLISHED: 2017, Uppsala
PUBLISHER: Swedish University of Agricultural Sciences (SLU)

An overview of global energy scenarios by 2040: identifying the driving forces using cross‑impact analysis method

S. Ghasemian1 · A. Faridzad1 · P. Abbaszadeh2 · A. Taklif1 · A. Ghasemi1 · R. Hafezi3

Received: 27 November 2019 / Revised: 11 March 2020 / Accepted: 6 April 2020

https://link.springer.com/article/10.1007/s13762-020-02738-5

Learning from the Future

How to make robust strategy in times of deep uncertainty 

From the Magazine (July–August 2020)

https://hbr.org/2020/07/learning-from-the-future

Why the Social Sector Needs Scenario Planning Now

BCG

OCTOBER 01, 2020 

https://www.bcg.com/en-us/publications/2020/why-social-sector-needs-scenario-planning

Future Worlds

PA Consulting

https://www.paconsulting.com/insights/2020/futureworlds/

Directions in Scenario Planning Literature – A Review of the Past Decades

Celeste Amorim Varuma, Carla Meloa
aDepartment of Economics, Management and Industrial Engineering, University of Aveiro,

Campus Universitário de Santiago, 3810-193 Aveiro, Portugal

The Century Ahead:
Four Global Scenarios

Christi Electris, Paul Raskin, Rich Rosen, and John Stutz

Tellus

https://greattransition.org

Four Scenarios for Geopolitical Order in 2025-2030: What Will Great Power Competition Look Like?

September 16, 2020

CSIS

https://www.csis.org/analysis/four-scenarios-geopolitical-order-2025-2030-what-will-great-power-competition-look

Futurology Why it’s worth reading crazy-sounding scenarios about the future

Speculating about the future can make it easier to respond to unexpected events

Jul 6th 2019

Economist

https://www.economist.com/leaders/2019/07/06/why-its-worth-reading-crazy-sounding-scenarios-about-the-future

THE FUTURE OF MOBILITY

Scenarios for the United States in 2030

Johanna Zmud, Liisa Ecola, Peter Phleps, Irene Feige

Rand

Future energy: In search of a scenario reflecting current and future pressures and trends

Jennifer Morris, David Hone, Martin Haigh, Andrei Sokolov and Sergey Paltsev

November 2020

MIT Joint Program on the Science and Policy of Global Change

2018 Food, Water, Energy and Climate Outlook 

MIT Joint Program on the Science and Policy of Global Change

Consensus Forecasts

Global Outlook 2020 – 2030

The Conference Board

Global Economic Outlook

https://www.conference-board.org/topics/global-economic-outlook

The Water-Energy-Food Nexus

A new approach in support of food security and sustainable agriculture

FAO

The Food Water Energy Nexus

UNECE

https://www.unece.org/env/water/nexus

Water, Food and Energy Nexus in Asia and the Pacific

UNESCAP

Developing the Pardee RAND Food-Energy-Water Security Index

Toward a Global Standardized, Quantitative, and Transparent Resource Assessment

by Henry H. WillisDavid G. GrovesJeanne S. RingelZhimin MaoShira EfronMichele Abbott

RAND

https://www.rand.org/pubs/tools/TL165.html

Introduction to the water-energy nexus

Article — 23 March 2020

IEA

https://www.iea.org/articles/introduction-to-water-and-energy

Mining & Metals Scenarios to 2030

McKinsey

WEF

https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/Metals%20and%20Mining/PDFs/mining_metals_scenarios.aspx

The Long View: Scenarios for the world economy to 2060

OECD

http://www.oecd.org/economy/growth/scenarios-for-the-world-economy-to-2060.htm

Risk, Resilience, and Alternative Futures: Scenario-building at the World Economic Forum

Christina Garsten, Adrienne Sörbom

CBS

https://research.cbs.dk/en/publications/risk-resilience-and-alternative-futures-scenario-building-at-the-

If only we knew. With scenario planning, we do. Here’s how to prepare better for the next crisis

WEF

https://www.weforum.org/agenda/2020/11/scenario-planning-is-the-what-if-in-business-here-s-how-it-works/

Energy and Climate Scenarios

IHS Markit

https://ihsmarkit.com/products/energy-climate-scenarios.html

The World in 2030: Nine Megatrends to Watch

Andrew S. Winston 

May 07, 2019

MIT Sloan Review

https://sloanreview.mit.edu/article/the-world-in-2030-nine-megatrends-to-watch/

The future of capitalism: Trends, scenarios and prospects for the future

Gerard Delanty

First Published January 30, 2019 

Journal of Classical Sociology

https://journals.sagepub.com/doi/10.1177/1468795X18810569

EYQ Mega Trends

Year 2020 Mega Trends

https://www.ey.com/en_gl/megatrends

Year 2016 Megatrends

Year 2018 Megatrends

Shaping the Future of Global Food Systems: A Scenarios Analysis

Highlights from the report February 2017

Deloitte and WEF

Global Risks 2035: The Search for a New Normal

Atlantic Council

2016

Vision 2040: Global Scenarios for the Oil and Gas Industry

Deloitte

The future of Asia

Asian flows and networks are defining the next phase of globalization

MGI 2020

Clock of the Long Now: Time and Responsibility

Clock of the Long Now: Time and Responsibility

 

Stewart Brand is one of my Hero.  I admire his work and have deep respect for him.

Check out his books:

  • The Media Lab
  • Whole Earth Discipline
  • How Buildings Learn
  • Clock of the Long Now

Stewart Brand and his associates are building a 10000 yr clock in west Texas.  Project is funded by Jeff Bezos.  Danny Hillis is one of the designer of the clock.  Prototypes of clock are in display in Museums in UK and here in USA.

Stewart Brand work is about promoting long term thinking—Very Long Term Thinking.  What we call long term in our day to day conversation is just Now a days in context of Long Term Thinking being promoted by Stewart Brand.

Long Now thinking would be considered equal to thinking associated with climate cycles time scales such as Milankovitch Cycles.

You can check out current status of the clock and other projects of the Long Now Foundation at its website.

  • How should Humans live and behave in context of Long Term Thinking?
  • How should the information, knowledge, culture, artifacts, languages, species, ecology be preserved?
  • What kind of world are we creating for future generations?
  • What should be preserved?
  • How should it be preserved?
  • How would people after 10000 years extract information contained in preserved objects?

These are big and deep questions?  We need philosophers like Stewart Brand to guide us.

I am ready to learn from him and other visionaries like him.

 

Time Horizon – Short to Very Long Term

  • Now – 3 Days
  • Now a days – 30 years
  • Long Now – 20000 years

 

Types of Cycles – slow moving to fast moving

  • Nature
  • Culture
  • Governance
  • Infrastructure
  • Commerce
  • Fashion

 

Image of Long Now Time

layersoftime-simplnew

 

LongNowDiag

 

Key Sources of Researches:

 

Whole Earth comes into focus

To understand how our planet uses energy, we must integrate genetic data from microbial studies with satellite views of our planet.

 

Stewart Brand

 

Click to access 859231b770b7370c630252e3d04867fa6b9a.pdf

 

 

An Architecture of the Whole

University of California, Davis

 

Click to access arc-of-life-Sadler-.pdf

 

 

ECOLOGICAL FUTURES: BUILDING AN ECOLOGY OF THE LONG NOW

STEPHEN R. CARPENTER

 

Click to access Carpenter_SR_MA.pdf

 

 

“THE CLOCK OF THE LONG NOW”
A Talk with Stewart Brand

https://www.edge.org/documents/archive/edge46.html

 

 

The Clock in the Mountain

2011

http://kk.org/thetechnium/the-clock-in-th/

 

 

How to Make a Clock Run for 10,000 Years

2011

https://www.wired.com/2011/06/10000-year-clock/all/1

 

 

TIME IN THE 10,000-YEAR CLOCK

Danny Hillis, Rob Seaman, Steve Allen, and Jon Giorgini

 

Click to access 1112.3004.pdf

 

 

Stewart Brand: The Long Now

 

 

 

The Long Now Foundation

http://longnow.org/clock/

 

 

There’s a Massive 10,000 Year Clock Being Built in a West Texas Mountain

BY ELIZABETH ABRAHAMSEN

2016

http://www.wideopencountry.com/there-is-a-10000-year-clock-under-construction-in-west-texas/